Question

The purpose of marketing research is to provide information to assist marketing managers to make better decisions’’. Elaborate the statement with regard to nature and scope of marketing research in dynamic business scenario.

Answer 1

Large number of individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele. Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase.