The relationship between innovation and social diffusion
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It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. ... The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product.
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It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. ... The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product
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