The Research & Development department of Healthy Production Ltd. has decided to diversify from manufacturing health drinks to cereals made from millets. They are well aware of the fact that the company will have to communicate to the people the benefits of eating millets. For this purpose, they plan to sponsor various events like marathons and encourage people to switch to healthy eating through newsletters. a) Identify and briefly explain the promotional tool being discussed above. b) Also explain any two other promotional tool that can be used by the company, apart from the one discussed above.
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A) public Relation
public relation means maintaining public relations with public .By maintaining public relations, companies create goodwill.
public relations evaluate public attitudes, identify the policies and procedures of an organization with the public interest to earn public understanding and acceptance.
B) Advertising
Advertising is defined as paid up form of non personal presentation and promotion of ideas , goods and services by an identified sponsor.
sales promotion
sales promotion refers to short term use of incentives or other promotional technique that stimulate the customer to buy the product.
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