The research regarding a customer includes:
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Customer research may be conducted via a variety of quantitative and qualitative methods such as interviews, surveys, focus groups, and ethnographic field studies. It also commonly involves doing desk research of online reviews, forums, and social media to explore what customers are saying about a product.
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Consumer research uses scientific knowledge regarding what consumers require.
Explanation:
- Consumer research is a subset of market research that identifies the preferences, driving forces, and purchasing tendencies of the target audience. Customer psychology is better understood and thorough profiles of purchase behaviour are created because of consumer research.
- It offers organised information on what clients require using research methodologies. With the use of this data, businesses may alter their goods and services to become more centred on the needs of the consumer and raise customer happiness. In turn, this will support an increase in business.
- To conduct research certain techniques are used such as focus groups, one on one interviews and so on.
To learn more about consumer research:
Importance of consumer research:
https://brainly.in/question/12574338
What is the problem with marketing research?https://brainly.in/question/2075077
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