The retailer has 300 physical stores, which make 95% of the revenue; the rest of the revenue comes from an online store. The total number of visits for all physical stores in a month is 66,000, and the in-store conversion rate is 30%. The online store, in a month, receives 10,000 visits; the bounce rate is 52%, the sessions that continue navigating in the store and have a cart are 45%, and the abandonment cart rate is 45%. For the online store, the average order value is $50.00. Please calculate the online revenue per month (approximate numbers to the nearest integer if necessary)
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Number of visits online = 10,000 X 48% = 4,800
Total bounce rate is 52% that means 48% actively search for products
Active search customers having cart = 4,800 X 45% = 2,160
Percentage of people who abandon the cart are 45% which means 55% proceed with the purchase
Customers proceeding with purchase = 2,160 X 55% = 1,188
Total Value of purchase = Number of customers purchase x average order value
= 1,188 X $50 = $59,400
So Total value of online purchase is $59,400
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