The role of media in creation of myths
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Media communications as an extended form of mass communication is a relatively new concept that has continuously been the subject of mythological creation since the first scientific references and practical implementations and constantly stimulated the development of the glob-al mythology. Mythology categories are extremely diverse, ranging from the myth of universal access to information and embracing local audi-ences ending with the bias on the role of blogs for the development of mass media or multimedia technologies for the perception of textual in-formation. The relevance of this study is based on a number of objective reasons including some separate to be emphasized: — the intense myths system that has formed in the media communica-tion area; — the mythology of new communication technologies and strategies us-age in the media communication area. To understand how myths characterize modern mass communication trends in media communications, it is necessary to find out what com-munication myth-making is and how unique this myth is as a phenome-non in the mass media