The role of personal selling in tourist transport business.
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Personal selling is an important marketing tool for small businesses, particularly those that sell complex or high-value products and services to other businesses, rather than consumers. Companies can undertake personal selling by hiring sales representatives who visit customers or by contacting customers by telephone.
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Personal selling is the method of connecting with the prospects who could be tourists to convince and persuade them to purchase their products. Personal selling helps with bringing the right product to the right customers and in the right manner.
Explanation:
- Personal selling helps in understanding the needs and requirements of the customer better so that the selling can be aligned to their requirements.
- Personal selling helps in convincing the prospects with their ideas and opinions in the best way possible.
- It is a form of selling that helps in maintaining and creating customers.
- It is seen that personal selling creates goodwill for the company among prospective buyers.
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