The role of social media platforms in future for enabling women to be entrepreneurs
Answers
Social Media also known as Web 2.0 has enabled modern entrepreneurs to be more in charge of the affairs as far
as information is concerned. They also have control over market procedures and vital disputes and problems affecting
them. Web 2.0 or Social Media, has been recognised as the new tool in strategic marketing that offers a lot of different
tactics for women entrepreneurs globally to advertise, market and attract clients, which leads ultimately to transactions
taking place. Employing these tactics has allowed these women entrepreneurs to survive by creating economic
advantages that enable them to prosper in this modern environment. The financial growth of the business is the ultimate
goal of engaging social media platforms apart from other aspects of community building, reputation, knowledge and
support management. Social Media tools have a lot to offer in terms of encouraging and assisting indirect sales, while the
most vital of all the tools is enabling the brand awareness. The only requirement needed for achieving this is long term-
investment, understanding the importance of user feedback and a wide community that engages with the platforms.
Currently the outcome of ICT is experienced in all aspects of marketing, organisations core operations such as market
analysis and decision making, monitoring and control, communications, distribution channels, product development,
service management and delivery (Saren, 2011: 40). E-Marketing is marketing on the internet and involves E-Commerce,
which enables people make purchases and sales electronically through the internet. Social commerce is a branch of E-
Commerce and relies on social media for social relations and user opinions and comments to assist the process of
buying and selling. Social media can either be put into practise on an E-Commerce site or vice versa.