The role of the Social Media in Improvement of Railways working and its benefits to passengers/users.
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Social media is playing major role in improvement of Railways working and its benefits to users. Passenger can tweet if they are facing problems and issues. they will get better results as soon as possible now a days.
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New media is generally defined as a branch of media which includes blogging, social media, E- Commerce. New media in the recent years has been growing as a popular means of expressing opinions and participating in the governance of the state, which no longer confines itself to just the role of civil servants and the politicians. The railways are no exception to this. A 162-year-old organization running extensively on paperwork was included on the digital map during the current NDA regime and has facilitated in greater transparency in terms functioning and accountability, not only of the Railway administration at the zonal levels, but also at the top level and that includes the ministry and enabled the ministry to get directly in touch with the public to understand their needs and accordingly chalk out strategies which works for the mutual interests of the public and the ministry. At the same time it has helped people keep themselves updated about the latest developments. The new media has provided ample scope for improving the publicity strategies for the railways and also has facilitated in understanding deeper insights into how the general public perceives the railways. The paper will try to understand the increasing role of the travelling public in influencing the railway policies and how the new media has led to improvement in Business to consumer interaction.
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