The rotary club was planning to conduct a survey for it's members to determined the percentage who go for membership and currently own more than one car.
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Developing strategic plans for membership growth ...
DEVELOPING A MEMBERSHIP
STRATEGY
A membership development plan outlines your club’s objectives and strategies for retention and recruitment. By implementing a plan, you will be able to measure your progress and identify areas for improvement.
What follows below are some steps that you can use to developing a membership development plan for your club. It is a summary of the Rotary International documentStrengthening Your Membership-Creating Your Membership Development Plan 2015.
You can download this document by clicking on the Resources link.
You can use this information with the Club Assessment Tools document from the Resources section.
You can also use the other pages on this site, in particular How To Recruit New Members and How To Retain New Members.
These are your pages, so if you have ideas on developing a membership strategy, please share them. You can click on the link at the bottom of this page.
The document is divided into six chapters.
1. Evaluating Your Club
2. Creating a Vision For Your Club
3. Attracting New Members
4. Engaging Your Club’s Members
5. Mentoring New Clubs
6. Resources and Tools
1. Evaluating Your Club
Carrying out a club assessment is an important first step in a membership development plan. Evaluating your club can provide you with an accurate picture of your club, which can in turn help you identify areas you may wish to improve on and set objectives around recruitment and retention.
Through surveys and discussions with members, non-members and potential members, you can gain an overall picture of your club.
Obtain their views and be open to making changes.
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