The route through which agricultural
products move from producers to
consumers is known as
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In the modern marketing environment, the channel of distribution is the path through which goods and services travel from producer to consumers or payments for those products travel from consumer to producer. These channels are also known as marketing channels or marketing distribution channels
Answer:
The route through which agricultural products move from producers to consumers is casually known as transport route .
some other names are given below
(i) Manufacturer-Consumer Channel (Direct Sale)
(ii) Manufacturer-Retailer-Ultimate Consumer
(iii) Manufacturer-Wholesaler-Retailer-Consumer
(iv) Manufacturer-Agent-Wholesaler-Retailer-Consumer
The producers make a chain, each passing the product down the chain to the next organization before it finally reaches the consumer or the end-user. This process is known as the 'distribution chain' or the 'channel'. Producers sell directly to consumers without involving any middlemen
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