Question

The sales era is best described as which of the following?
a. Customer needs and wants are considered with appropriate products being manufactured
and promoted
b. Customers are plentiful and easily pleased
C. Products are manufactured and promoted to customers
D. Products are plentiful, with fierce competition for customers​

Answer 1

C. Products are manufactured and promoted to customers.

Answer 2

The sales era is described at its best by option C.

• The sales era refers to a period when commercial competition increased and companies recognised the need to discover effective strategies to persuade people to buy their goods.
• As a result, this has become an integral aspect of the product lifecycle.
• The company and organisation manufacture a wide range of products. Customers are then marketed to in such a way that they see a need for the goods.
• Therefore, products are produced and promoted to customers.
• Also, because the purpose of businesses is to make money, not every product is created to meet the wants of customers and then sold to them. Hence, option a is incorrect.
• Option b is likewise incorrect because plentiful customers best define the production era.
• Option D is not appropriate here because this is a sales era marked by business competition rather than customer competition.
• Hence, the C option describes the question attribute correctly.