The second phase, idea generation, serves the identification of potential business model innovations and the systematic generation of ideas.
Select one:
a. False
b. True
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Ideas are the key to innovation. Without them, there isn't much to execute and because execution is the key to learning, new ideas are necessary for making any kind of improvement.
It's obvious that ideas alone won't make innovation happen, as you need to be able to build a systematic process for managing those ideas. The point of ideation isn't just about generating tons of them but about
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