Question

The service cannot be touched
an vieweed so it i _____?​

Answer 1

Services are intangible and do not have a physical existence . So services cannot be seen or touched .

Answer 2

Intangible is the correct answer.

Explanation:

• Major Characteristics of Service are: Inseparability, Intangibility, Perishability, and Homogeneity.
• Intangibility: service have no physical existence. They can't be touched, held, viewed, heard, tasted or smelt. It is one of the most defining feature of a service and thus services requires unique advertising and marketing strategies. This differentiates it from a product.

Correct Question: The service cannot be touched and viewed so it is _____?​