the service environment is made up of
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The service environment includes all aspects of the organization's physical facility (servicescape) as well as other tangible aspects of tangible communication. The service environment is used as a criteria in evaluating services by consumers. ... Servicescape is often used as a positioning tool for service organizations
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Facilitate the service encounter and enhance both service quality and productivity1. ... For Image, Positioning, and DifferentiationServices often are intangible, and customers cannot access their quality well. So customers use the service environment as an important cue for quality.
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