Question

The Service marketers face challenges of _____​
a)Intangibility b)Tangibility c)Seviceability d)Delivery

Answer 1

Answer:

intangibility

Explanation:

THE CHALLENGES OF SERVICE MARKETING MANAGEMENT

INTANGIBILITY. Consumers can see and touch goods—they're a physical product. ..

Answer 2

Intangibility (a) is the correct answer.

• The core challenges of service marketing are intangibility, inseparability, transientness and variability.
• It is difficult to sell what consumers cannot own or see.
• People can touch and see the product, exchange money for what they need and take it home.
• Conversely, people can only see the results of a service, which is not always immediately available.
• It requires the trust of customers that they are getting the results they want for their money.
• Hence, Intangibility (a) is the correct answer.

#SPJ2