Question

The stage in the product life cycle where the strategic focus is on reducing
expenditures and milking the brand while cutting prices is called the:
a. decline stage.
b. introduction stage.
c. growth stage.
d. maturity stage.​

Answer 1

Answer:

Also for the decline stage, careful selection of product life cycle strategies is required. ... Then, the firm must take a decision: maintain, harvest or drop the declining product. The main objective in the decline stage should be to reduce expenditure and “milk” the brand

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