Question

The stage which illustrates consumers sharing positive/negative reviews after product consumption is called

Answer 1

Answer:

Explanation:

There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision. Most decision making starts with some sort of problem.

Answer 2

Advocacy is the correct answer.

Explanation:

AIDAA framework speaks of consumer buying behavior.

According to the AIDAA model, a potential customer goes through five phases when deciding whether to buy a product and these correlate to the five phases of the AIDAA model. The acronym stands for:

• attract Attention:  by initiating the activation, perception, and emotional process with the content of an advertising message, presentation, or placement.
• maintain Interest: get them interested and sustain this interest in products and brands presented by emphasizing the benefits.
• create Desire: develops general interest into a concrete purchasing intent.
• get Action: aims to initiate actions, so advertisement should include a call-to-action.
• Advocacy:  consumers share positive/negative reviews after product consumption.