The steps taken by the government for improvement of Kerala
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The devastating floods in Kerala last month, coming soon after a Nipah virus outbreak, has left the state’s tourism industry in tatters, with almost complete cancellation of bookings for three months. Now, it’s looking to rebound.
Kerala Tourism on Wednesday rolled out a 12-point action plan to revive the sector, which include rebuilding and repairing roads that connect popular tourist destinations on a war footing, and launching aggressive marketing campaigns within the country and abroad. plans to conduct a series of awareness and sensitisation campaigns alongside tour operators and trade bodies over the next couple of months to assure Indian and overseas tourists that all will be well soon in ‘god’s own country’, department officials said.
It also plans to participate in all major domestic and international trade fairs in September and October, starting with India Tourism Mart being held in partnership with the tourism ministry in Delhi from September 16, to ensure Kerala is perceived as a safe destination, officials said.
It will hold press meets and awareness campaigns in Delhi and all major cities of India, they said.
“We need to give out a message that we are safe and tourism is back on track,” said Abraham George, member, National Tourism Advisory Council.
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