The technology that allows companies to place ads on somebody else's website using cookies is called?
Answers
Answer: Retargeting
Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.
A technology which is used by companies for displaying advertisements on somebody website through cookies is technically termed as Retargeting.
Explanation:
Retargeting is a type of online advertising. This advertising helps the company to keep their brand in front of bouncing traffic once after the customer leaves the company’s website. As a result, it can convert window-shoppers into customers. It is technically termed as remarketing. According to statistical reports, 2 percent of shoppers can be converted on the first visit to a particular company’s online store and the remaining 98 percent of customers can be bought by retargeting technology.