Computer Science, asked by roshanrs4211, 1 year ago

The technology that allows companies to place ads on somebody else's website using cookies is called?

Answers

Answered by Priyya
11

Answer: Retargeting

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.

Answered by smartbrainz
0

A technology which is used by companies for displaying advertisements on somebody website through cookies is technically termed as Retargeting.

Explanation:

Retargeting is a type of online advertising. This advertising helps the company to keep their brand in front of bouncing traffic once after the customer leaves the company’s website. As a result, it can convert window-shoppers into customers. It is technically termed as remarketing. According to statistical reports, 2 percent of shoppers can be converted on the first visit to a particular company’s online store and the remaining 98 percent of customers can be bought by retargeting technology.

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