Question

The theory behind geographic segmentation is that ________.

a. people who have the same activities, interests, and objectives will purchase the same

products

b. people with the same cultural heritage will have similar needs and values

c. people who live in the same area share some similar needs and wants that differ from

those of people living in other areas

d. people who speak the same language have very similar needs and values​

Answer 1

Answer:

Geographic segmentation involves segmenting your audience based on the region they live or work in.