Question

The twofold goal of marketing is to attract new customers by promising superior value and:

a. win advertising and industry awards for excellence.

b. to keep and grow current customers by delivering satisfaction.

c. enhance shareholder value.

d. pay as few taxes as possible.

Answer 1

i think that the answer is b

Answer 2

The twofold goal of marketing is to attract new customers by promising superior value and:

b. to keep and grow current customers by delivering satisfaction.

• The significance of client satisfaction can not be exaggerated.
• There's a direct correlation between how happy guests are and how important plutocrat a business makes.
• Your client satisfaction score( CSAT) affects reprise purchases rates and client fidelity, word of mouth referrals, and helps to inform business opinions.
• The twofold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction.

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