The type of research method that attempts to answer the question, "Why are they doing that?" is the qualitative research. The qualitative research is the type of research aimed to know the reasons, points of views, and motivations of why people do things or decides on a specific subject matter.
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Quantitative research includes data that are gathered in the form of numbers or units of measurements. Qualitative research involves method ti develop understandings in social realities.
Explanation:
- Analyzing artifacts, creating questionnaires or dealing with diary accounts are the means which provides information for a qualitative research. It provides a way and means for being interactive.
- Results of the qualitative research are much subjective and elaborate. Qualitative researcher is the integral part of the data and without him data cease to exist.
- The qualitative method is purely theoretical which is subjected to change as the research goes to the next higher phase.
- Quantitative research takes numbers unto consideration.
- The qualitative researcher aims for objectivity. design and method of research approach is decided previously.
To know more:
Quantitative and qualitative assessment methods
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