Question

The type of strategic business unit (sbu) where the sbu focuses on the selling function of a specific product line or by a geographical location is referred to as a(n):

Answer 1

strategic business unit operates as a separate unit, but it is also an important part of the company. The best example of SBU are companies like Proctor and Gamble, LG etc. These companies have different product categories under one roof. For example, LG as a company makes consumer durables.

Answer 2

Explanation:

➡️ Definition of 'Strategic Business Unit' Definition: A strategic business unit, popularly known as SBU, is a fully-functional unit of a business that has its own vision and direction.

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.