Question

The ultimate objective of personal selling is.
(a) To raise standard of living
(b) Provide better quality of products
(c) More satisfaction to customers
(d) Increase sale of products

Answer 1

Answer:

(a) To raise standard of living .

Answer 2

The ultimate objective of personal selling is more satisfaction to customers.

Answer: Option (c)  

Explanation:  

Personal selling refers to catering to the needs of an individual based on his personal requirements which leads to more satisfaction to the customer as, in case of general selling, the requirement of an individual may not be taken care of.  The increased satisfaction level of customers results in an increase in sales of products which leads to higher profit margins and wider customer base.