The UN’s 2017 International Year tells that sustainable tourism is an important tool for development, most importantly in poor communities and countries. Today sustainability –environmental, social, and economic – is increasingly recognised as the benchmark for all tourism business. As noted by the UN World Tourism Organisation, 57% of international tourist arrivals will be in emerging economies, by 2030. Based on data collected by a survey by Travel Bureau, the following market profile of an ecotourist was constructed: -Age: 35 - 54 years old, although age varied with activity and other factors such as cost. Gender: 50% female and 50% male, although clear differences based on activity were found. Education: 82% were college graduates, a shift in interest in ecotourism from those who have high levels of education to those with less education was also found, indicating an expansion into mainstream markets. Household composition: No major differences were found between general tourists and experienced ecotourists**Party composition: A majority (60%) of experienced ecotourism respondents stated they prefer to travel as a couple, with only 15% stating they preferred to travel with their families, and 13% preferring to travel alone. (** experienced ecotourists = Tourists that had been on at least one “ecotourism” oriented trip.)Trip duration: The largest group of experienced ecotourists- (50%) preferred trips lasting8-14 days. Expenditure: Experienced ecotourists were willing to spend more than general tourists, the largest group (26%) .Important elements of trip: Experienced ecotourists top three responses were: (a) wilderness setting, (b) wildlife viewing, (c) hiking/trekking. Motivations for taking next trip: Experienced ecotourists top two responses were (a)enjoy scenery/nature, (b) new experiences/places.
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enjoy scene / nature new experiences/ placles.
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