Question

The UN’s 2017 International Year tells that sustainable tourism is an important tool for
development, most importantly in poor communities and countries. Today sustainability –
environmental, social, and economic – is increasingly recognised as the benchmark for all
tourism business. As noted by the UN World Tourism Organisation, 57% of international
tourist arrivals will be in emerging economies, by 2030.
Based on data collected by a survey by Travel Bureau, the following market profile of an
ecotourist was constructed: -
Age: 35 - 54 years old, although age varied with activity and other factors such as cost.
Gender: 50% female and 50% male, although clear differences based on activity were
found.
Education: 82% were college graduates, a shift in interest in ecotourism from those who

have high levels of education to those with less education was also found, indicating an ex-
pansion into mainstream markets.

Household composition: No major differences were found between general tourists and
experienced ecotourists**
Party composition: A majority (60%) of experienced ecotourism respondents stated they

prefer to travel as a couple, with only 15% stating they preferred to travel with their fami-
lies, and 13% preferring to travel alone. (** experienced ecotourists = Tourists that had

been on at least one “ecotourism” oriented trip.)
Trip duration: The largest group of experienced ecotourists- (50%) preferred trips lasting
8-14 days.
Expenditure: Experienced ecotourists were willing to spend more than general tourists,
the largest group (26%) .

Important elements of trip: Experienced ecotourists top three responses were: (a) wil-
derness setting, (b) wildlife viewing, (c) hiking/trekking.

Motivations for taking next trip: Experienced ecotourists top two responses were (a)
enjoy scenery/nature, (b) new experiences/places.
i. In the line “......recognised as the benchmark”, the word “benchmark” DOES NOT
refer to
a) a basis for something.
b) the criterion required.
c) the ability to launch something new.
d) a standard point of reference.
ii. The World Tourism Organisation of the UN, in an observation, shared that
a) emerging economies of the world will gain 57% of their annual profits from
International tourists.
b) countries with upcoming economies shall see maximum tourist footfall from all over
the world in the next decade.
c) a large number of international tourists in 2030 will be from developing countries.

d) barely any tourist in the next decade shall travel from an economically strong nation
to a weak one.
iii. One of the elements that is important to ecotourists on trip is
a) wild and untouched surroundings.
b) cultural exchange.
c) car and bus rides.
d) fully furnished flats.
iv. Choose the option that lists the correct answers for the following:
1. Asha Mathew, an NRI, loves animals and wishes to travel to places that safeguard
their rights and inculcate awareness of their rights. What kind of tourist is she?
2. Gurdeep Singh from UK is an environmental scientist and has always chosen to

travel to places that are examples of a symbiotic relationship between man and na-
ture. What kind of tourist is he?

a) (1) is an ecotourist and (2) is a geotourist
b) (1) is an ethical tourist and (2) is a geotourist
c) (1) is a sustainable tourist and (2) is a pro-poor tourist
d) (1) is a geotourist and (2) is a responsible tourist
vi. In the market profile of an ecotourist, the information on gender indicates that
a) female ecotourists were more than the male ecotourists.
b) the activity preferences were varied in females and males.
c) the choice of things to do on a trip were quite similar for both the genders.
d) male ecotourists were frequent travellers.
4. includes being
environmentally responsible
1. showcases adventure sports 2. promotes landscape appreciations 3. promises luxurious travel
5. believes in commercializing forests 6. initiates donations for the

underprivileged

vii. The education aspect in the market profile of the ecotourist revealed that
a) mainstream market trends were popular with undergraduates.
b) ecotourists were only those who had basic education.
c) mainstream markets were popular tourist destinations for educated ecotourists.
d) ecotourism was no more limited to the small group of highly educated travellers.

Answer 1

mainstream markets were only those who had basic education

Answer 2

Answer:

only 5 points

it is not fair