The UN’s 2017 International Year tells that sustainable tourism is an important tool for
development, most importantly in poor communities and countries. Today sustainability –
environmental, social, and economic – is increasingly recognised as the benchmark for all
tourism business. As noted by the UN World Tourism Organisation, 57% of international
tourist arrivals will be in emerging economies, by 2030. The various ‘Tourism Terms’ are
defined as follows:
ecotourist was constructed: -
Age: 35 - 54 years old, although age varied with activity and other factors such as cost.
Gender: 50% female and 50% male, although clear differences based on activity were
Gende
Education: 82% were college graduates, a shift in interest in ecotourism from those who
have high levels of education to those with less education was also found, indicating an
hhigh llf dtitth
Household composition: No major differences were found between general tourists and
experienced ecotourists**
Party composition: A majority (60%) of experienced ecotourism respondents stated they
prefer to travel as a couple, with only 15% stating they preferred to travel with their
families, and 13% preferring to travel alone. (** experienced ecotourists = Tourists that had
filid 13% fig ttl l(**
Trip duration: The largest group of experienced ecotourists- (50%) preferred trips lasting
8-14 days. Expenditure: Experienced ecotourists were willing to spend more than general tourists, the
largest group (26%) .
Important elements of trip: Experienced ecotourists top three responses were: (a)
wilderness setting, (b) wildlife viewing, (c) hiking/trekking.
Motivations for taking next trip: Experienced ecotourists top two responses were (a) enjoy
scenery/nature, (b) new experiences/places.
According to the survey, one of the most powerful driving forces leading experienced ecotourism to invest in new trips was
a) setting up work stations in new places.
b) the chance to go camping in the wild.
c) competing with other ecotourists as frequent travellers.
d) the opportunity to travel to new places.
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