The unique service characteristic that reflects the interconnection between the service firm and its customer is called
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intangibility
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Consumer satisfaction is the unique service characteristic that reflects the inter correction between the service and its customer.
- It is very difficult to retain customers in a service industry and thus the companies or the service providers need to be extra careful while attending to the customers.
- They should give the best customer experience and build relationships with the customers. This would help to increase credibility and create customer loyalty.
- A satisfied customer would always talk about the service and this would help in one of the best ways of marketing is word of mouth.
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