The use of one product to satisfy demand for a different product is
Answers
Answered by
0
Market segments and personas are different tools for different purposes. Where market segments help you target qualified potential customers, personas help you satisfy these people. Working together, they complete the loop by helping you generate demand and then satisfy that demand.
First and foremost, market segments are about finding the best ways to target and deliver marketing messages that create demand. The entire population of potential customers is segmented into groupings that, because of core differences between them, are likely to respond to a variety of marketing channels and messages. This segmentation helps forecast market acceptance and predict purchasing behavior.
Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people.
First and foremost, market segments are about finding the best ways to target and deliver marketing messages that create demand. The entire population of potential customers is segmented into groupings that, because of core differences between them, are likely to respond to a variety of marketing channels and messages. This segmentation helps forecast market acceptance and predict purchasing behavior.
Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people.
Similar questions