the width of a product mix refers to how many different a company carries
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The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines. Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within the product lines.
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The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines. Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within the product lines.
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