Theory of reasoned action (tra), aims to explain the relationship between attitudes and behaviors of individuals. This theory was developed by ajzen and fishbein (1975).
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The Theory of Reasoned Action (TRA) suggests that a person's behavior is determined by their intention to perform the behavior and that this intention is, in turn, a function of their attitude toward the behavior and subjective norms (Fishbein & Ajzen, 1975).
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