Question

there are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. but buying a car focuses more on product, whereas renting involves ghe service. explain for ways in which marketing for a rental car company differs from marketing for an automobile dealers?​

Answer 1

Retailers offer both services and products to the customers. Both products and services satisfy the needs of customers, but they are different from each other. Some of the goods offered by the retailers such as optical centres, restaurants are neither pure products nor pure services.

In renting a car or purchasing a car, the nature of the business varies. In purchasing a car, emphasis is more on the product whereas in renting the car, the product car acts as a tangible thing in service. The following are the four ways in which the marketing for a rental car company differs from marketing for an automobile dealership: