Question

There are two companies A and B in a certain city. Both firms have the same reputation

and enjoy equal market share. Both companies want to attract greater number of customers

by using innovative media strategies. Company A has constructed the following matrix of
increase in sales(in ₹ Lakh) for various strategy combinations of the two companies:

Strategies for A

Strategies for B

B1 B2 B3 B4

A1 3 -1 6 7

A2 -1 8 15 12

A3 16 13 14 10

A4 1 11 2 1

Assuming a zero-sum game, determine the optimal strategy of the two companies and value

of the game​

Answer 1

Answer:

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Step-by-step explanation:

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