Question

There has been a lot of debate about whether the existence of a marketing department can actually be harmful to services companies because it absolves everybody else of marketing responsibilities. What then, do you make of M&S's decision to introduce a marketing department?​

Answer 1

Answer:

yes, I would be because it is your duty

Answer 2

The following reasons may make M&S's decision to introduce a marketing department:

Explanation:

• The marketing department is one of the most significant things that should exist in an enterprise, if the company has this department, it should be effective and efficient.  

• Marketing department can directly influence the following factors:

• The marketing department aids in outlining and managing the brand. This defines the experience one wants for the customers and partners to have when they interact with the organization.

• The department is also responsible for campaign management for marketing schemes.  

• Producing marketing and promotional matters also come under this department.  

• Monitoring and managing the organization’s social media handles.

• Marketing department also conducts customer and market research that help in defining target markets and opportunities.