There is a premium hotel in UK with over 200 rooms and suites enjoying
great customer loyalty. The hotel offers number of pursuits such as fishing,
shooting, horse riding, off-road driving, cycling etc. The hotel boasts of
world class facilities including a golf course, three bars and restaurants and
one spa. The company wishes to offer a new pursuit in fitness segment.
Question: Which strategies can be adopted by this hotel to generate
awareness about the newly launched pursuit and at least 10% bookings
including fitness pursuit?
Answers
Answer:
A hotel rewards program is certainly a worthwhile activity for your brand to engage in. If your hotel values its customers, it makes sense to thank them for choosing your property in favour of any other.
One way to show your gratitude for their business is by offering rewards that enhance their current stay, or give them an even better experience on their next one.
The idea of course is to reinforce to the guest that they made the right decision and that they should always return to your brand.
Hotel rewards programs can come in many different forms however, and there is more than one way to build guest loyalty at your hotel – and every guest is an individual so they will react differently.
Are your guests more motivated by price, luxury, or value for money etc?
This blog will take you through the main considerations when creating rewards and loyalty programs at your hotel, helping to secure more return guests.