These are forces in company"s immediate environment that affect the company"s performance (A) Macro environment (B) Micro environment (C) Technological environment (D) Natural environment
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option d natural environment
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These forces are called option B: Microenvironment.
- Internal and external environmental factors have a significant impact on a company's performance.
- The elements that directly influence the firm's operating activities are referred to as the microenvironment.
- These are internal firm elements and forces that drive performance directly.
- Customers, market competitors, suppliers, marketing intermediates, employees, and shareholders are all included.
- The company sets short and long term goals based on microenvironmental variables.
- Because external factors are included in the macroenvironment, it is incorrect.
- Because technology alone cannot determine a company's success, the technological environment is inaccurate.
- The performance of a corporation is not directly tied to the natural environment.
- Hence, option B is right.
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