Question

They believe that buyers, make buying decisions on their perceptions of the utility offered by the product or service in satisfying their need, in relation to its cost. Hence their marketing efforts are directed towards adding those features which will increase its utility for the consumers.' Which feature of Marketing is referred to? (a) Needs and wants (b) Creating a market offering (c) Customer value (d) Exchange mechanism​

Answer 1

Answer:

maybe b) creating a marketing offering is the answer.!