Question

Think of a product you want to promote in the market. It could be a detergent, an electronic item or a health drink. Prepare a presentation consisting of five charts or slides and make it in class.​

Answer 1

Answer:

1. MARKETING PRESENTATION ON WHE - Desh Ka Drink ! Presented By :- Devesh Jain Khyati Jain Lavish Deshmukh Jimesh Mehta

2. MISSION Our Product will contribute to the health and well-being of our customers through nature and innovation. VISION Our desire is to interest and encourage you into making our Natural & Organic Product an integral part of your daily health plan.

3. AGENDA  What is Energy drink?  Why consume this drink?  SWOT Analysis  Segmentation and Target Market  Positioning Strategy  Marketing Mix (4Ps)

4. What is Wheat Grass Energy drink?  Health drink made of wheat grass.  Wheat Grass is a natural course of Vitamins and Minerals.  Combination of Vitamins A, E, C, K and B6.  It is an excellent source of Chlorophyll.

5. WHY CONSUME THIS DRINK ??? 1. Health Concern :-  Rich in proteins.  Improves Immunity.  Stimulate blood circulation. 2. Pure Natural Source. 3. Promotes Healthy Living :-  Treat skin diseases.  Reduces weight.

6. Contd…. 4. Cleanse the Liver. 5. Treat a hangover. 6. Stabilize Blood sugar Level. 7. Promotes Agriculture. 8. Cheaper than any other health drink products.

7. LET’S COMPARE Nutritional Values per serving BASE OF COMPARISON WHEAT HEALTH DRINK 100mg WHEY PROTEIN POWDER 100mg REDBULL (65 gms/tin) NUTRIENTS PROTEINS 33.36% 54% 3 gms CARBOHYDRATES 54.26 gms 72.36 gms 12% CALORIES 140 kcal 357.41 kcal 230 gms DIETARY FIBRES 3.45% 1% 4 gms FATS 0.77gms 2.5 gms 8 gms CHOLESTEROL 0 mg 70 mg 0 mg

8. MAJOR COMPETITORS  PATANJALI  REDBULL  CLOUD 9  GETORADE DRINK

9. SWOT ANALYSIS STRENGTHS  It is also a healthy and nutritional alternative to other health drinks.  It is an organic product.  Advertising on health & wellness.  Wheat Green Grass Drink is an exciting and new concept.  There is a wide scope of growth.  It has a unique colour and taste.

10. SWOT ANALYSIS WEAKNESS  It is difficult to build a brand image in today’s aggressive competitive market.  Perception Because of Agricultural product, People may think it is bitter in taste.  Lack of flavours compared to other competitors.