Thinkcreative small businesses that blog get 126% more lead growth than small businesses that do not blog
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Answer:
Explanation:
If you’ve spent time browsing online, chances are you’ve come across a personal or business-oriented blog. While they may not seem all that special on the surface, blogs are an extremely valuable method for connecting with digital audiences and generating buzz. In the past, businesses mostly ran straightforward advertisements that highlighted the core benefits of their products or services, as this direct marketing strategy allowed them to cut through the white noise and foster sales-focused engagement. And although this blueprint is still used to this day (with varying degrees of success), the internet has forced companies to take a more nuanced approach to mass marketing.
Modern consumers are able to find exactly what they’re looking for with a quick Google search, or by visiting one of many large online marketplaces like Amazon or Ebay. This puts small businesses at a clear disadvantage, especially those who sell through an independently operated website. In the era of instant communication, online users have easy access to an unlimited store of content (covering a staggeringly diverse range of topics), making it difficult to stand out from your competitors without offering potential customers something worth caring about — that’s where blogs come in.