Question

This component of marketing mix involves the strategies and tactics that a company uses to communicate with its target market. Amazon.com Inc. aims to persuade the customers to visit its websites and pay for it online services. The company has an affiliate program for website owners or online publishers to earn revenue by displaying advertisements and corresponding links to products sold on the Amazon.com website. This strategy widens the company’s market reach. The company occasionally uses discounts and special offers to generate more sales. On the other hand, the firm strengthens its brand image through programs, such as Amazon Smile, which donates a percentage of sales to charitable organisations. These programs enhance consumer perception about the corporation. Identify the element of promotion mix which is not being mentioned in the above case.

Answer 1

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Answer 2

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with its target market. Amazon.com Inc. aims to persuade the customers to visit its websites and pay for it online services. The company has an affiliate program for website owners or online publishers to earn revenue by displaying advertisements and corresponding links to products sold on the Amazon.com website. This strategy widens the company’s market reach. The company occasionally uses discounts and special offers to generate more sales. On the other hand, the firm strengthensplease mark me brainlist to make