Question

This concept holds that the organization’s task is to determine the needs, wants and interest of

target markets and to deliver the desired satisfactions more effectively than competitors in a way

that preserves or enhances the consumer’s and the society’s well being. Identify the type of

marketing concept described in above case.

see​

Answer 1

Answer:

The Societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. Societal marketing concept holds that a company's marketing policy must consider society's long-term interests, consumers' wants, the company's profit.

Explanation:

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