Question

"This is a part of the communication process where the
sender selects a combination of appropriate words, pictures,
symbols and music to represent a message to be
transmitted"
of

Answer 1

${\overbrace{\underbrace{\orange{A}\green{N}\orange{S}\green{W}\orange{E}\green{R}\orange{:}\green{-}}}}$

Clutter has become synonymous with the advertising industry in recent times and this extends to all realms of marketing, offline and online. There is an increasing trend of being greeted with an explosive assortment of ads when one logs onto a website. These ads transcend genres of -commerce, consumer goods, tourism, hospitality, and more. While views on these ads may be relatively high, the recall seems to be questionable in many cases. In this scenario, tracing the consumer’s preferences for brand advertisements becomes extremely difficult.

Herein, we aim to address the simple question of how a brand must aspire to break clutter and switch to view ability of the content rather than served impressions, which has been the conventional way of running ads within the industry.