thomas cook short note
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Thomas Cook was a frontrunner of establishing tourism systems and thus made mass tourism possible in Italy. First, the circular tickets could be used on almost all Italian railways. These tickets allowed travel by train for a preset number of days along predetermined routes. Second, Cook designed a series of hotel coupons to complement circular tickets, which could be exchanged for lodging and meals at designated accommodations. Last, he introduced the circular notes which could be changed at designated hotels, banks, and tickets agents for Italian lira at a predetermined exchange rate. Cook's introduction of tourism-specific currency facilitated easier and effective trips within Italy. Also, by introducing a widely dispersed coupon system, Cook "helped to stabilize the burgeoning Italian economy not only by increasing the revenues from tourism but also by expanding the circulation of Italy's new currency, the lira." The coupon system spread rapidly and was well accepted throughout Italian cities. Furthermore, thanks to this system, middle class Italians could afford to travel more frequently and more easily.
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