Question

Three data classifications that help marketers to interpret information are:

Answer 1

heya

here is your answer,

By classifying data effectively an organisation can safeguard sensitive information. Typically, data is classified into three categories:

Highly sensitive data – includes strictly confidential corporate and customer data that could put an organisation at financial, legal or regulatory risk if it were to be leaked.

Sensitive internal data – includes data and documents that could pose a risk to operations if disclosed outside the organisation. Examples include supplier or customer contract information, sales performance data, marketing documents and other private sales and marketing collateral.

Public data – which includes any information, data or documents that, if read by any member of the public, would not damage the reputation of the organisation, nor would it pose any threat financially, legally or otherwise. This category of data typically includes press release documents, advertisements, research publications and externally focussed marketing documents.

Data classification schemes needn’t be restricted to these three categories however, but in order to maintain an effective data classification policy the classification levels must be simple enough for employees to execute on a self-service level and yet complex enough to handle the requirements of a multitude of data.