three reasons why a PowerPoint presentation is effective
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1. It Engages the Audience’s Minds
Done right, the words and images in your slides can involve and engage your audience the way a print ad can.
This makes the selling process interactive, especially if you use specific and descriptive words, letting your clients form pictures in their minds (Aitchison, 2004).
These are powerful tools that you can use to get your point across, especially if youappeal to shared beliefs.
2. It Can Persuade
Whether you’re advocating a new idea or persuading clients to buy into your proposal (Aitchison, 2004), print ads and a properly designed slide both show an effective call to action.
This effect is even stronger if it’s made by a professional PowerPoint design specialist.
The trick is to keep your visual design simple enough to work with your text (if any).
3. It Gives You Control
As with the pages on a print ad, every slide you make is a chance to make your company and your proposal look appealing (Aitchison, 2004).
This is why whatever you put in that slide is a reflection of your brand’s image and credibility.
With PowerPoint’s ability to link to music, videos and even websites, you’re in control of what your audience wants to see.
Choose the best way to depict your brand and make your viewers buy your pitch.
Done right, the words and images in your slides can involve and engage your audience the way a print ad can.
This makes the selling process interactive, especially if you use specific and descriptive words, letting your clients form pictures in their minds (Aitchison, 2004).
These are powerful tools that you can use to get your point across, especially if youappeal to shared beliefs.
2. It Can Persuade
Whether you’re advocating a new idea or persuading clients to buy into your proposal (Aitchison, 2004), print ads and a properly designed slide both show an effective call to action.
This effect is even stronger if it’s made by a professional PowerPoint design specialist.
The trick is to keep your visual design simple enough to work with your text (if any).
3. It Gives You Control
As with the pages on a print ad, every slide you make is a chance to make your company and your proposal look appealing (Aitchison, 2004).
This is why whatever you put in that slide is a reflection of your brand’s image and credibility.
With PowerPoint’s ability to link to music, videos and even websites, you’re in control of what your audience wants to see.
Choose the best way to depict your brand and make your viewers buy your pitch.
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