Three strategies that SAA's PR department can use to overcome the current publicity
Answers
Explanation:
1. Corporate Communications. How your business communicates with other businesses, both internally and externally, creates its voice. A corporate communications strategy is the backbone of your overall public relations strategy. It uses your brand’s voice to express important messages in a way that your audience will understand. For example, internal emails or press releases announcing important company news are part of your corporate communications strategy.
2. Media Relations. Media relations is the relationship an organization has with the press. In order to be successful, you must build a relationship with the correct contact person for each relevant news outlet to ensure that your business is portrayed well in the media. Whenever something newsworthy happens at your organization, you can send press releases to these contacts. Press releases are news sources which make media relations a symbiotic relationship between the press and businesses. To help you build the best possible relationship with the press, we’ve compiled some tips for creating a successful media relations strategy.
3. Community Relations. Your business is a member of your community. Community relations establishes your business’ presence and the perceptions of others. There are many ways your business can get involved in the community. At Pulse we’re involved with a variety of community programs focusing on the economic growth of our area, education, public health, and the environment. We actively sponsor, donate service, and volunteer our time.