Throw light on the meaning and importance of marketing management.
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Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. Marketing is very beneficial for the transfer, exchange, and movement of goods.
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Explanation:
y It helps in identifying new market opportunities for existing and new products.
- It provides information on market share, nature of competition, customer satisfaction levels, sales performances and channel of distribution. This helps the firms is solving problems.
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