Time well spent examples time well saved examples
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photo by Aga Szóstoz
Some decades ago, the government of Great Britain thought that it would be a good idea to shorten the time of the train trip from London to Paris under the Channel. The challenge was given to architects and engineers. They run away measuring the strength of materials, calculating the pressures, etc. Finally, they gave a verdict: — Yes, it is possible to shorten the trip by approximately half an hour. It will cost so many billions of British pounds.
Time well spent
There is, however, a bunch of businesses that operate in the realm of time-well-spent. There are some straightforward examples: tourism and horeca business, conference business, entertainment. There is plenty of space there to design experiences that could have the potential to stay with their users forever. Yet, in so many of these businesses, we as designers seem to be expected to follow the rules of designing for time-well-saved. Things need to stay efficient. No space for models with glasses of champagne.