Tina Jones runs the Crown and Anchor pub in Middleton, along with her husband and staff of
eight. The riverside pub has a core of local customers, but half of its business depends on tourists
and passing trade. In recent years, the pub has expanded its sales of food, and this has become an
increasingly important source of income. Now Tina wants to make some improvements to the
dining room and hopes that the bank will lend her the money. She is sure that the improvements
will increase profits and wants to make a good case to her bank manager.
Tina has kept a record of the average number meals served each day over the past two years, and
the daily profit from food. Now she wants to do some work on these figures and present them in a
convincing way. Of course, her sales depend on a number of factors. Some of these are under her
control, such as the menu, quantity of food, quality of cooking and serving, etc. Some are outside
her control, such as the trends in eating out, national income, and local unemployment. She wants
to include all of these factors in a report to the bank manager.
Year 1 Year 2
Dinners Lunches Profit ($) Dinners Lunches Profit ($)
January 25 6 900 32 30 2205
February 23 6 890 30 25 2025
March 24 8 980 31 24 2075
April 26 9 1080 32 26 2200
May 27 9 1150 35 30 2315
June 42 32 2625 45 35 2860
July 48 36 3025 51 38 2950
August 48 37 3015 50 45 3190
September 35 34 2490 38 41 2900
October 31 30 2255 35 36 2895
November 30 31 2320 32 35 2540
December 37 38 2960 48 54 3880
Requirements
• Prepare at least three charts that display the above information in a way that would be useful to
someone analysing the data.
• What should Tina include in her commentary to convince the bank manager that things are
going well?
• Could Tina prepare additional information using the data she has either likely already collected
to prepare the above but not shown in the table or be able to easily source from other areas (for
example a government department website)?
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